You're incredibly naive if you believe that. This is a classic private equity investment move. You dilute existing value and try to milk the business even more at the cost of employees/consumers. All INEOS are doing is cutting costs to pay dividend, debt, and takeover costs all the while diluting our capabilities as a club and the assets we have.
Here's what a competent "owner" would do if they bought the club:
1. Fire staff and rehire entire new leadership team and let them hire manager.
2. Sell all overpaid or aging players, except a couple to keep stability.
3. Buy a large quantity of young, cheap players for a new manager and the youth academy to develop.
4. Then start cutting unnecessary expenses and finding ways to increase revenue generation.
Exactly. INEOS aren't experts and they don't hire experts. Still not as bad as the Glazers (low bar as I don't think any other owner is this bad in the entire sporting world) but not competent enough to fix the issue as we've seen with their various sporting franchises.
Again we're seeing the same issues as we saw with Ralf.
Step 1: We are doing bad, let's hire an expert.
Step 2: We find a well qualified expert with demonstrated results (Ralf red bull, Ashworth Brighton/Newcastle/FA).
Step 3: Experts diagnose the situation and tells owner its a big project that will take methodical, detail oriented approach to rebuilding (aka time and money).
Step 4: Owners don't like that and ask for better faster solution like in Football Manager.
Step 5: Experts say sorry its not football manager and it doesn't work that way. You follow a process, mitigate risk, and good things happen over time.
Step 6: Someone less experienced and hungry to take the step thinks they can do better and makes wild promises that are low probability of success.
Step 7: Rather than trusting the expert they hired, owner asks CEO and CEO backs owner over expert too.
Step 8: Expert is removed and United gamble on unproven leadership.
Any competent leadership group would have come in and tapped up a great sporting Director to lead their operations to sync with when they would take over. They probably would informally discuss/align on what to do prior to appointment so there would be no surprises. How you'd accomplish that is hire a consultant to review things and bring the data to an Ashworth and say here's what we know. In this case any consultant would have probably told you: ETH is a mediocre coach, idiot squad builder, and has put himself in a tough spot where firing and restarting is the only viable option. Sporting Director would then say this is my plan and people I want to bring in to execute it. Everyone would agree in principle. Day 1in charge of United after the end of last season you'd do the following:
1. Fire ETH
2. Gut the squad focusing on old/overpaid players/poor mentality, hire United DNA high conviction players
3. Fill out your management group with individuals who complement your Sporting Director, preferably RECOMMENDED by the expert you sought out.
4. Rebuild by hiring the right coach who can lead a transiton period with stability/low risk (proven success, knows the league, good fit with young core playing style)
5. You'd then work to define long term play style which would synergize with the competitive advantage at United. We have a great academy, powerful brand, strong commercial revenue. You can be pretty liberal with choosing any attacking, exciting style of play as theoretically over time you'd be able to outcompete any other club if you bring some EPL proven talent and continue to accelerate youth development.
You can see how different that approach is from the reality of what INEOS did and had to scramble to align things. The point is we shouldn't have to struggle this much given our financial power, and while we are finally doing the right things, we aren't executing it at a level necessary to be the BEST in the league, which is our end goal.