Manchester United signs up Aperol

[devilish]

http://www.brandrepublic.com/go/new...ter-united-signs-trendy-liqueur-brand-aperol/

Manchester United has signed up fashionable Italian liqueur Aperol as its official global spirits partner.

The deal, which runs from this month until the end of the 2016/2017 season, will see Aperol branding displayed on the Old Trafford digital advertising boards during Premier League, FA Cup and Capital One Cup home matches.
Aperol’s signature drink Aperol Spritz, the liqueur mixed with Prosecco and soda, has become a popular summer drink in recent years.
The Gruppo Campari brand will also be putting into place an activation programme in key global markets with above and below-the-line communication including on-trade, digital and PR activity, as well as launching the global Aperol Spritz Facebook page to support the sponsorship.

​

Additional advertising will feature in match day programmes, in the Manchester United monthly magazine ‘Inside United’, on MUTV and the club’s website. Old Trafford hospitality areas will also serve Aperol Spritz.

Bob Kunze-Concewitz, chief executive officer, Gruppo Campari, said: "This is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets."
To mark the partnership, former Manchester United players Denis Irwin and Peter Schmeichel performed a cocktail masterclass in Manchester.

 

[thegregster]

feck sake. When I read the title I assumed it a player.

 

[MJLD]

Can they play in a 2 man midfield, etc etc etc

 

[Siorac]

We've signed a sponsor, get in there!

 

[Jaap]

Loan him back to Spain!

 

[RexHamilton]

Great news! Should lift some of the doom and gloom around here.

 

[devilish]

So its not that difficult to make signings in January...

Seriously its not a bad drink.

 

[rimaldo]

Seriously its not a bad drink.

i bet it fits wonderfully into your handbag

 

[.Rossi]

Thought it was a player

 

[amolbhatia50k]

knew it was a sponsor immediately.

 

[rimaldo]

yeah, the clue was in the aperol bit.

 

[Ole's_toe_poke]

*Yawn*

 

[DomesticTadpole]

Thought it was a player

Same here, but as soon as I clicked I just thought, It's another bloody sponsor.

 

[devilish]

i bet it fits wonderfully into your handbag

Not my style to be honest. But I know girls who loves it.

Its a big name in Italy.

 

[Jaap]

Better than Campari anyway.

 

[OnlyTwoDaSilvas]

We have a "global spirits partner"?

Football is weird, man.

 

[NotoriousISSY]

We have a "global spirits partner"?

Football is weird, man.

It was weirder well before this.


In 2011 we signed a deal with 'Mamee': Official noodles partner of Manchester United for Asia, Oceania and Middle East.

 

[nemanja15]

Good work, Ed.

 

[Talking Vulture]

It's what we've become. Get used to it

 

[SteveJ]

Yet more Caf click-bait. Cue predictable outrage.

 

[Count Orduck]

Why are people so outraged? It's a deal that means nothing except it adds more money to the coffers. If we then go and spend those millions on a talented youngster, you lot won't give a shit.

 

[amolbhatia50k]

Who is outraged?

 

[SteveJ]

Aperol's corporate rivals.

 

[Hellboy]

Why are people so outraged? It's a deal that means nothing except it adds more money to the coffers. If we then go and spend those millions on a talented youngster, you lot won't give a shit.

Or more millions in their pockets.

 

[gregwar]

We have a "global spirits partner"?

Football is weird, man.

we also have an official paint partner.

paint partners > global spirit partners.

moyes out.

 

[#07]

Glad to see we're making signings to improve the team

 

[Someone]

Good, we could all use a drink.

 

[Freak]

If only we could snap up players as quickly and easily as we snap up sponsors.

 

[Sir A1ex]

I'm not being funny, Ed, but do you really have to anounce these signings during the transfer window?

It doesn't help to dispell the feeling that it's all you're good for, and we'll enver sign another decent player again.

 

[Sir A1ex]

To mark the partnership, former Manchester United players Denis Irwin and Peter Schmeichel performed a cocktail masterclass in Manchester.

To be fair, I'm gutted to have missed this.

You know when you can't get a cocktail shaker open again, and have to bang it onthe table loads? None of that with Schmeichs around!

 

[Nate Dogg]

I was getting worried for a sec as we had not signed a corporate deal for a few weeks now.

 

[UnofficialDevil]

Its not even funny anymore.

 

[Ballache]

For a second there I thought we signed a youth player from Spain haha

 

[MJJ]

Got me excited for nothng

Was thinking unknown uruaguayan winger for some reason.

 

[Ekeke]

Can he play in midfield?

 

[Ryan's Beard]

I'm not being funny, Ed, but do you really have to anounce these signings during the transfer window?

It doesn't help to dispell the feeling that it's all you're good for, and we'll enver sign another decent player again.

Does he read the caf?

 

[Goooose]

Is Rooney going to do the advert?

 

[Kaos]

Wonder if these sponsorship signings will compensate for the £30+million shortfall we'll suffer if we miss out on the CL next season for not signing anyone.

 

[Moriarty]

feck sake. When I read the title I assumed it a player.

I did too.

 

[Ish]

First (and only) signing of January '14. Get in!