You need to think about the target audience. Who goes to the matches? Who buys the gear? Who tours the museums? Etc. The common man and his family. Now if you essentially priced him out of his hobby he’s going to go elsewhere.If revenues are multiplied by 5 or 10 then I don't see why I should care. And I don't really understand the second question, why should the common man be in touch with professional Football? And it's not as if he was in touch with a 1m transfer fee, I really don't understand that point.
you can only financially push people so far