Omar Berrada | Man Utd CEO

Ten Hag is going to be fired for sure if he’s going to bring City standards.
 
That's gotta be quite a coup, no? Must be hopping ship before they get relegated. Smart man.
 
Been my first choice all along. Best in class. Jumping ship before relegation.
 
Always rated him. Who? Presuming good if we've nabbed from them though!
 
INEOS are not sparing money on the football/business infrastructure. Blanc, Berrada (former City and Barcelona), probably Ashworth and Mitchell...we're moving from a Mcnair to a feckin Jaap Stam here
 
That is shocking - and for once, I can use that word together with United in a positive way
 
The article...


  • Manchester United are set to pull off a huge surprise by appointing Omar Berrada from Manchester City as their new chief executive.
  • United have been looking for a CEO to succeed Richard Arnold, who left Old Trafford ahead of INEOS agreeing to buy a 25 per cent stake in the club.
  • That search has led them to move for Berrada, one of the key men behind the recent on and off-field success enjoyed by local rivals City.
  • United were seeking a candidate with a proven track record in football as a priority, but also highly capable of running the business side. Berrada has excelled in those areas at City, and the latter while working for Barcelona beforehand.
  • He will take executive leadership of both areas, plus sit on the club board of directors and report to United’s fresh ownership set-up.
  • Berrada was identified and pursued by INEOS but with endorsement from the Glazers in what has ultimately materialised as a joint decision. It underlines the influence of Sir Jim Ratcliffe’s firm, which is awaiting Premier League approval for its investment to be officially confirmed.
  • United securing such a well-regarded operator — in a quick and discreet manner — will be viewed by many as a significant coup, amid a period of major change at the 20-times English champions.
  • A City statement to The Athletic confirming the news read: “Manchester City Football Club can confirm that Omar Berrada has resigned from his role as chief football operations officer at City Football Group.
  • “The club understands his decision to look for a new challenge and he leaves with our thanks and best wishes.”
  • Berrada is currently the chief football operations officer at City Football Group, which ultimately owns City and a host of other clubs across the globe. He works closely with City director of football Txiki Begiristain on areas including transfers and contracts and was involved in the high-profile signing of striker Erling Haaland in the summer of 2022.
  • Berrada had worked as commercial director for City Football Marketing before being promoted to chief operating officer at City in 2016. He joined City from Barcelona in 2011, having worked at the Catalan club for nearly eight years as a senior media business development manager and head of sponsorship.
  • The Athletic reported last summer that Berrada had rejected approaches for chief executive roles at a Premier League club, MLS teams and a major NFL franchise
 
This is potentially a very, very good appointment.

Shades of Kenyon going to Chelsea from United in 2003.
 
Kenyon to Chelsea vibes. Statement of intent from us. Those have rarely turned out well for us of late. Let’s hope new positive beginnings.
 
Seems like unbelievable business at first glance

Apparently he’s one of the main guys across the whole City group and was at Barce during their most successful period
 
A lot of people pointing to City's impending charges and we can only hope this a little breadcrumb of a hint at what the hierarchy there are anticipating the outcome to be.

From his perspective though, presuming he's content living in & around Manchester, moving to the real global powerhouse across the city with a fresh, exciting project looming seems like a shrewd move, especially if he's got the heads up that City are definitely in deep trouble.
 
Rodgerzzz said:
A lot of people pointing to City's impending charges and we can only hope this a little breadcrumb of a hint at what the hierarchy there are anticipating the outcome to be.

From his perspective though, presuming he's content living in & around Manchester, moving to the real global powerhouse across the city with a fresh, exciting project looming seems like a shrewd move, especially if he's got the heads up that City are definitely in deep trouble.
Click to expand...
Simplest explanation is the best, it's a promotion and a pay rise. He may also want a new challenge, City has reached the top, now can he revive a fallen giant?

Let's see if more City execs want out though
 
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