Premier League Gameweek 14

What happened to the rule of subs exiting by the nearest touchline. It was enforced for a bit, a few even got booked for not doing it, now refs don't react. Did they scrap it? Those two Everton subs took an age.
 
Other than putting in the graft I thought Everton's technical side to their game, offensively, was severely lacking.
 
Every Arsenal defeat now reminds me of Tim Cahill praising Arteta after they beat us while Keane absolutely put him in his place saying he doesn’t see anything special. Roy knew