I mean if you read into how the owner is approaching football yea it’s soulless. He’s looking at amassing players like an investment portfolio, there seems to be no real recruitment strategy apart from buy youth and hope it appreciates in value. They’ve a bloated squad and apart from Colwill look like they are using their academy as a profit machine. A lot of Chelsea fans are disappointed with the sale of Hall. There are two blights on prem ownership 1, the oil states and 2, the American investors. One is sportswashing the other is commodification of the premier league package.
Here me out, football is business these days. Everybody and their dog knows this.
They can't compete with a club like united when it comes to revenue. So the only way for them I guess, is to amass a lot of young players, including their academy products, and sell to generate revenue when they appreciate in value.
Nobody on here really knows their recruitment strategy or their plans from the outside. I believe they have their strategy when one looks from the inside.
Boehly is crazy, but if his plans work, they set for 4-5 years, and they might not need to spend like this for some times.
Also every youth or academy product can't make it into the first team. Not only colwill, they have James, Gallagher, and maatsen in their first team this season.
If an owner is willing to splash a lot of money, that does not make them soulless, in as much they are breaking any rules.