Well he kind of was when he decided to swear directly at the camera, knowing they will be watching. He may as well have gone the whole hog.
But no, I was just highlighting that people swearing on the pitch elsewhere is not the same as going up to the camera and swearing down the lens. It hasn't and never will be the same, which is precisely why MOST players have the sense not to do that. The ones that do, IE Drogba and Rooney are punished for it.
Lets wait until other players do it before demanding consistency and not use unrelated/different incidents to compare.
It's not the same thing, but more precise language would reveal that what you are actually talking about is intent. Intent can be interpreted in a number of ways, but in most instances we don't allow players to get away with something simply because it wasn't caught by the main camera or the referee, which suggests that the act itself is usually the reason for punishment.
However, in this instance you appear to be suggesting that swearing itself is not sufficient, and that it has to be 'down the camera'. But it should be obvious to players that cameras are everywhere and that, whether on the pitch during the game, or on the sideline while celebrating a goal, there is a good chance of their actions and words being caught on camera.
In law, that would probably be classed as a form of diminished intent, because there are so many examples of players being caught swearing while in the act of celebrating a goal that it can no longer be said that there is a lack of precedent or knowledge of the risks.
As others have repeatedly pointed out, you are attempting to make a distinction that really doesn't exist. Whether a player swears 'down the camera' or right next to it is simply not as relevant as you wish to suggest. Once you know that cameras are likely to be where you are celebrating, the act not being directed at the camera is no longer a reasonable excuse.
By the way, Drogba wasn't punished for swearing at the camera, he was punished for his abuse of the referee.