Nice try.
I can't recall going to may aways where the stands are named after directions, home and away. It basically doesn't matter what they are called, as long as they are called something. You find the stands normally by the roads surrounding
Can't have been to many aways then, nearly every stadium has at least 2 compass headings as the stand names, for the very reason I gave you, plenty have all 4.
Road names are useful too as you mentioned, but stands aren't always located on roads, and when they aren't, compass headings are used. Anyway, non of this changes anything, I think you're pretty damn aware that North, East, South, West or as you mention yourself, road names, are used to help people find their way around stadiums. So no, I wasn't talking "arse".
Could they change the Stretty "officially", yes, does it really fecking matter? no. I'd understand your point more if they club ignored the true name of the stand, but well, they really don't do they.