Having a season ticket in the East stand I suppose I'm as guilty as anyone because I'm right in the thick of it near the away support and I never chant, shout or join in with chants. The two seats I've got have been in the family for 30 years so I'm not there out of choice per say but the view is relatively good compared to other sections of the ground so we stay there rather than trying to relocate and risking a shit view somewhere else.
Over the past few years, I've noticed a general disenchantment amongst the people around me and the number of people trying to start and even join in with chants is decreasing at an alarming rate. Everyone stands up to my left (towards the away support) because of a domino effect that begins above the disabled section and heard multiple shouts on Sunday telling people to sit down and other comments such as "Are we really going to stand up for a shit game like this?" 5 minutes into the first half.
In general, it is the football and lack of excitement that is eating away at the atmosphere season on season. It is a decay that I can see continuing. A comment I heard against Sevilla summed up the mood perfectly. When the Sevilla fans were whistling during our long periods of possession, someone behind said, "What the feck are you whistling for, we watch this shite every week."