@Pexbo 's message seems to have been lost by posters jumping in, not reading the OP.
He's suggesting that walking away is the statement, not spending big.
As I've said before, I believe that you make that kind of move when you are attempting to fill spots that have other options of similar quality.
It may even be prudent to approach your alternative target first, then walk away due to cost, then approach the ideal target.
This is where you can pick and choose, and portray what you want.
When you have the opportunity to buy one of the best players in a certain position, the priority has to be, to get the deal done. These opportunities don't come around regularly.
Sancho has few peers when it comes to goals and assists.
Only Ronaldo, Messi, Mbappe, Lewandowski and Imobile have better stats in the past 2 seasons.
Only Mbappe is under 30, out of those.
Sancho is 20.
We can save money elsewhere. We can recoup money over time.
What we can't do, is guarantee to be in the running, in the near future, for a world class player, in a position we are weak, in a one horse race.
You seal the deal, and then shop around on other deals.