Ye exactly this. People have convinced themselves because of the owners that they are much better than they are. They need to actually spend that money to benefit.
Well they have spent 220 million since last Jan, but here's where it gets interesting, you have money experts stating on record that because ashley was a miserable thigh bastard they could have spent 300 million plus in last summer's window and not fall foul of FFP, then days later you have the blonde owner woman, state they couldn't due to certain players high wages.
Quote from her
"She also referenced the thorny issue of wages when she said, “Salary and wage inflation is a real problem for all of us…We are running at about 65% [of wages to turnover] and that is still probably too high.”
, which is a clear reference to the bloated nature of our senior squad with the likes of Clark, Hendrick and Gayle sitting on inflated wages nearing the end of their careers as it was much cheaper for Mike Ashley to renew their contracts than to buy new players"
And naturally Howe followed up with his own.
With Financial Fair Play, we have restraints, and we have things that we have to work within, so we can’t just go out and spend money on players like maybe teams could have done in the past, and totally change their squad within one transfer window. That is not an option for us. The more money you spend in one window, the more it impacts your ability to then spend in windows beyond. The rules are there to govern the game properly, and we have to follow suit, so that does impact what we can do this summer.