What do you think about boycotting a club in protest? As well as boycotting it's social media?
I have no issue with that if you think there's something fundamentally wrong with the club worth protesting (or boycotting). But that isn't comparable to not enjoying wins and/or actively wanting the team to lose (which is what was being discussed here, specifically).
To state a rather extreme (but quite telling and relevant) example, I know several FC United supporters who still follow the progress (or lack thereof!) of Manchester United, the club they abandoned as
actual, contributing supporters years ago. And they still want Manchester United to beat Liverpool.
I guess they still love the
idea of Manchester United even if they detest the current, tangible incarnation of it. In fact, I would argue that this is what being a
fan of a football club is all about: a perfectly irrational connection to an idea. Nobody passionately
loves a company on the New York stock exchange. And on the same note, nobody (or at least very few, I'd imagine) actively celebrate Malcolm Glazer's kids or Ed Woodward when they're enjoying United winning a game of football.