I have written this, not to antagonise or provoke, but as something that I think carries more than a degree of truth…
Since SAF left United in 2013 I have considered it a formality for United to return to winning ways sooner rather than later – by winning ways I mean challenging for league titles in the manner they have become used to. While comparisons with Liverpool’s demise have been uttered, the conventional wisdom has been that the same thing won’t happen as United’s financial infrastructure will mean that success will be far easier to come by compared to a Liverpool that totally lost their way at the end of Dalglish’s reign in 1991. However, there are striking similarities, albeit in a very different era.
End of an era – end of a philosophy:
Liverpool’s long run of success was built on the bootroom, which transcended any individual and allowed new managers to be appointed from within the club and sustain success. Continuity and fluid transition from one man to the next led to success. Keep it ‘in-house’ was the name of the game. The spell was broken the moment the internal candidates ran out. Souness arrived and engaged in a destructive transfer policy that saw a complete lowering of standards: Dicks, Stewart, Tanner, Clough and Ruddock being prime examples. Aging legends were being replaced by average cloggers. The era of domination was over…
United’s success was built differently but with similar results. Continuity came through the vision and brilliance of one man – SAF’s ability to build, refresh and renew was his great talent. Create successful teams over and over again. He’d use a variety of sidekicks but he was the constant. His drive to succeed was worth tons of points every season. If he was knocked back one season he’d build again and prove doubters wrong. It was an unerring era of supreme dominance. But like Liverpool, the spell has been broken. In 2013 SAF left and a new regime stepped in, dismantling the successful apparatus that had led to a generation of brilliance. Moyes brought his own men and ideas to the table and mediocrity reigned. United became mortal – late winners stopped coming, ‘never say die’ was no longer a mission statement, Old Trafford stopped being a fortress. The era of domination was over…
But United are still winning stuff:
Yes, they are and they remain extremely relevant. Despite United’s disappointing league position last week’s Manchester Derby felt as important as ever. It was a crunch game. No doubt, United are still box office. But so were Liverpool; so ARE Liverpool. Despite Liverpool’s regular disappointments over the past 20 odd years, they remain very relevant (despite what certain rivals like to suggest). I read recently that MirrorSport’s daily chart has Liverpool and United as bankers in terms of guaranteeing traffic to their website. Like United in the years that have proceeded SAF’s departure, Liverpool won an FA Cup and League Cup within four years of Dalglish leaving…ring any bells? Soon, Liverpool became cup specialists in a league that became increasingly tough to compete in. Winning cups gives the veneer of success and keeps the wolf from the door, but it doesn’t really scratch that itch, does it?
United are in a much stronger position than ‘1991 Liverpool’:
United are dead rich and can blow nearly any team out of the water. In 1991, Liverpool couldn’t quite match United’s allure for top players and also didn’t have the equivalent youth system to prop themselves up to compete. But such comparisons are useless, today’s footballing reality isn’t the same. Yes United have huge funds, but is that still the game changer it was even 5 years ago. United find themselves as the richest club amongst a load of other really rich clubs. Squad building for the Premier League’s elite isn’t a problem – about 5 or 6 clubs now have huge funds to buy big. And even if United buy ‘biggest’, it’s not enough to stop rivals in their tracks.
My point is that, relatively speaking, United’s financial predominance isn’t enough in itself to achieve footballing dominance. It’s not the marginal gain it once was.
Money is, in fact, the problem
Financial might is so far removed from what really made United great that a preoccupation of big money signings is the very thing that’s holding them back. Compare transfer activity since SAF left to when he was in charge – it’s a totally different approach. Some United fans have become seduced into the idea that the chequebook will bail them out of the current stasis. This, despite the fact that SAF’s primary principals were never about splurging huge amounts on talent. He built TEAMS…expensive teams, but teams that had a collective endeavour and not side tracked by individual distractions (see selling of Beckham and Stam to observe how team trumped individual brilliance).
Back in the 90s, Liverpool were guilty of breaking transfer records to buy back their success. Saunders and Collymore both broke the British transfer record…that worked, didn’t it?
Lazy comparisons?
Yes, this whole piece could be regarded as shoe-horning in a load of convenient factors that link 1990s Liverpool to modern-day United. Fair cop…
…But the one factor I will keep coming back to is that of the ‘spell has been broken’. In 1991 Liverpool stopped doing the things that made them the best. In 2013 United stopped doing the things that made them the best.
The road back is an absolute quagmire.
Club world cup is another one. 
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