The problem is Dev that under our current ownership that isn't possible at this moment in time. Just think of it like this, you have £150m to spend with Lukaku going to Inter. How do you go about spending that sum with all the holes in our team? The sensible thing would've been to spend the bulk of that money on midfield and and attack IMO instead of signing Maguire and Wan Bissaka for ridiculous sums and keeping Smalling at the club. Ole has shown a naivety that befits his inexperience as a manager at a club with such a high standing in the game and it's not surprising we've been even worse this season than ever before post SAF.
I think that we're tackling this the wrong way. We're currently 10th in the EPL table with points set to be lost in the next 2 games. We shouldn't be aiming at world beaters since
a- we probably won't get them
b- most big name players interested in us will come for the wrong reasons (last pay cheque etc)
c- we won't be winning any trophies anytime soon which in turn will piss those big name players off (ex Pogba)
Instead we should
a- remove the deadwood. That will forward the message that we mean business and that complacency won't be accepted anymore
b- we should aim for players who provide value and who can help us close the gap to top 4
That's exactly what Sir Alex did during the 1988 and 1989 transfer windows when he bought a looping 11 players in total. Some were top players (Hughes, Pally, Ince, Sharpe) but some were duds (Milne, Maiorana, Donaghy). That didn't matter. What mattered was that the team suddenly learnt that the manager mean business, that he's properly backed by the owners and that 1 mistake might be enough for him to replace them next summer. Instead we've got a CEO who said that he'll have to give contract extensions to current players irrespective of their performance mainly because he won't be able to replace them.
So who should we look at next season? Id say we should aim at players who are heading towards the end of their contracts (Meunier (RB), Sarr (CB-LB), Tonali (MC), Eriksen (AMC), Fraser (LW), Milik (FWD)), players who are on the transfer list (ex Can), players with minimum fee clauses (Pellegrini?), players from leagues that provide value (Dutch/Italian/German league) and promising kids. Who should leave? Any sort of deadwood whose been stealing a living at the club (Jones, Mata, Lingard, Matic, Sanchez, Shaw etc) who isn't good enough (Rojo etc) or who doesn't want to stay here anymore (Pogba)