Ole came in and immediately Martial had his best season with us - that's no coincidence and it suggests he's not self-motivated. Then, after his best season, Greenwood emerged, we signed Cavani, constant talks of signing a proper long-term CF like Haaland and us being seriously linked with Sancho for over a year, all coincide with his drop off in form and all these are players that occupy his supposed best positions.
It has to be psychological with him because if he truly gave himself to his profession, he'd be among the best in the world, he really does have that much ability. If I had to hazard a guess at where his head is at, going off his effort and body language, even before his injury, I would guess that he's given up on us as his rationale could be that he thinks the club don't believe him in being first choice, so why should he care too much? I don't believe he has the drive him in to cement first choice status at either LW or CF and I think in the back of his mind, he knows he doesn't have the drive to get there and stay there. I'm not holding it against him, not everyone has that unmitigated desire to reach the top, it all depends on his experiences at grass roots and his home life, we're all human at the end of the day. However, I will hold it against Ole if he keeps picking him to start ahead of people that show real desire to want to play.