Malcolm! I've been calling him Avram the past few days.
I just don't get the feeling they know what to do and are reliant on others to see them through. Unfortunately, those they've entrusted are not competent... and here we are.
Doing the background on them would be right up your street, no? Would be amazed if they're displaying any nous or savvy across their ventures. If they are, you could at least say they just don't understand the inner workings of football, but my feeling is that it goes deeper than that.
They could be making so much more off Manchester United by just having it run correctly. I don't think it's a mere oversight that they cannot get it right after 7 years (Daddy's death) of trying.