Repeat the same lie often enough and eventually enough people will believe it as the truth. Unfortunately, its the world we live in. No fact checking, just repeat the same and hope shit sticks.Too many hysterical fans buy into his nonsense. It’s what Sky are aiming for
An example is Keane vs Haaland senior with Keane ending the latter's career. This lie is repeated everytime Haaland plays or Keane is on TV, whereas we all know its a lie and Haaland played for a few more seasons after the incident.
This Neville lie (and the after-result Merson and co articles) may well damage Bruno's entire career from here on, and its frustrating seeing there's no accountability to being untruthful just to gain some airtime and be trending.