When you lower the standards, they will continue getting lower. From a few years to winning the title, to a few years to top 4, to a few years to mid table.
The standards should be set that any time you did not build a team challenging for the title within the first two seasons, you have already failed. That’s why I wanted Jose out after his second season despite the second place with 81 points. That’s why I wanted Ole out after his second full season despite getting the second place.
Set very high standards, get good managers, sack them (or put them on pip) if they cannot maintain the standards. The opposite of what we have doing: setting low standards and keeping the managers despite failing at them.