It's a bit of a catch 22 because, it's because of the stars that people start paying attention to the other B & C listers. "Oh this person is featured on Kendrick's album, let me check them out" and in the age of the internet it's almost impossible to find someone like an Isiah or a JID or whoever and become a fan of them without at least being aware of their ties to Kendrick/Cole. There's almost always a crossover of fans of Kendrick who are also fans of Q/J-Rock/Ab etc. the minority will be a fan of Q/J-Rock/Ab and not be a fan of Kendrick.
It seems like there needs to be a better way to go about this, the Bad Boy model & to a lesser extent the Def Jam model has left many artists (even the successful ones) earning comparatively little and only receiving support when they were at the peak of their careers. And the other labels struggle to promote & elevate the artists who aren't the main draw to the labels in the first place.
Not sure what the solution is mind, but it's certainly due some innovation.
. His mental state must be in pieces