“It is our ambition to re-establish Manchester United as a title-winning club”

LawCharltonBest

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The CEO announcement statement struck me as very different to their usual carefully-worded statements. Much more fighting talk.

“The Club is determined to put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”


What do we think? Just fan-lifting PR? Or are you satisfied that United are going to put football and success first?
 

Offside

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Amazing how football performance even became a distinct thing. It’s the only thing Manchester United should be judged on. I know I’m being naive but yes it’s time to be a fecking football team again.
 

Counterfactual

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“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”

What do we think? Just fan-lifting PR? Or are you satisfied that United are going to put football and success first?
Whoever they are, they love a good comma, even more than me, and I'm partial to one!
 

Infestissumam

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all things considered, I think it's been as good a start by SJR as anyone could have hoped for. But in the end, actions speak louder than words.
 

Ish

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Off to a very good start and as mentioned; proof will be with the results at the end of the day. But with the current moves and rumors afoot (Ashworth, Mitchell etc), they seem serious and clued up. I mean, we’ve been so saddled with incompetence post SAF that we meet seemingly “normal talk” for a supposed huge club with absolute delight. Sign of the times and our suffering, I guess.
 

Mockney

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It’s pretty fecking desperate to get excited by any boardroom statements. Mr Blobby would probably draft an impressively positive missive if we appointed him. And he’d at least not be coming from a job where his employers were charged with 115 counts of cheating under his tenure. Just a lot of gratuitous gunging… and that one time Noel Edmonds killed a guy.
 

Stobzilla

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It’s pretty fecking desperate to get excited by any boardroom statements. Mr Blobby would probably draft an impressively positive missive if we appointed him. And he’d at least not be coming from a job where his employers were charged with 115 counts of cheating under his tenure. Just a lot of gratuitous gunging… and that one time Noel Edmonds killed a guy.
I was subjected to a Mr..Bobby carnage compilation on YouTube the other day (don't ask) and it dawned on me that it all still felt slightly more coherent than Ed Woodward's stint in charge of us.
 

macheda14

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It’s pretty fecking desperate to get excited by any boardroom statements. Mr Blobby would probably draft an impressively positive missive if we appointed him. And he’d at least not be coming from a job where his employers were charged with 115 counts of cheating under his tenure. Just a lot of gratuitous gunging… and that one time Noel Edmonds killed a guy.
Is it? We finally have people taking control of the sporting side who seem interested in employing football minded people.

He was also only in that role since 2016. The end of the damning period was 2018 and according to The Athletic he hasn't been implicated.
 

Lost bear

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Whoever they are, they love a good comma, even more than me, and I'm partial to one!
Their use of punctuation is appropriate, though. I’ll take that as a promising sign.

Ok, I know I’m clutching at straws. What else can a Utd fan do?
 

lex talionis

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Nice intent, but the wording is pathetic. "It is our stated ambition...". WTF?

The weasly language needs to be cleaned up. Something like this for a start.

“The Club is determined to shall put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to We will re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, to ensure the red flag will be flying high at the summit of English, European and world football.”
 

Lost bear

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Nice intent, but the wording is pathetic. "It is our stated ambition...". WTF?

The weasly language needs to be cleaned up. Something like this for a start.

“The Club is determined to shall put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to We will re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, to ensure the red flag will be flying high at the summit of English, European and world football.”
I wonder if the reference to their ‘stated ambition’ is a sort of willingness to go on the record? If so, one can read it positively.

Maybe I’m crediting them with too much thought. As others have said, and whatever the form of words, the results are what counts. As my dad used to say, ‘The proof of the pudding is in the eating.’
 

NewGlory

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The CEO announcement statement struck me as very different to their usual carefully-worded statements. Much more fighting talk.

“The Club is determined to put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”


What do we think? Just fan-lifting PR? Or are you satisfied that United are going to put football and success first?
I am with @lex talionis, "it is our stated ambition" sounds VERY carefully worded and is extremely noncommittal. It's bad.

It's not his fecking ambition, it is HIS JOB to re-establish Manchester United as a title-winning club. Feck ambition. I have zillion ambitions, most of them will never happen, and have nothing to do with my job
 
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Red the Bear

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I am with @lex talionis, "it is our stated ambition" sounds VERY carefully worded and is extremely noncommittal. It's bad.

It's not his fecking ambition, it is HIS JOB to re-establish Manchester United as a title-winning club. Feck ambition. I have zillion ambitions, most of them will never happen, and have nothing to do with my job
It's corporate talk , plausible denibility and all, it's expected.
 

afrocentricity

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The CEO announcement statement struck me as very different to their usual carefully-worded statements. Much more fighting talk.

“The Club is determined to put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”


What do we think? Just fan-lifting PR? Or are you satisfied that United are going to put football and success first?
It's PR, but I like it. Can feel it in my loins!!
 

Desert Eagle

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That first line is scathing of how things have been run here. No more Hollywood fc just put football and performance first. Talk is cheap though, still have to see how things actually change with the scum owners still there.
 

kouroux

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The CEO announcement statement struck me as very different to their usual carefully-worded statements. Much more fighting talk.

“The Club is determined to put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, the red flag flying high at the summit of English, European and world football.”


What do we think? Just fan-lifting PR? Or are you satisfied that United are going to put football and success first?
At this stage, it can only be PR.
 

Jeppers7

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The first line means that football and performance were not at the heart of everything we have been doing. For the club to admit that is shocking.
 

Jev

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It’s the first admission from the club hierarchy that what happens on the pitch hasn’t been our biggest priority for a while. That is a start.
 

DJ_21

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It’s the first admission from the club hierarchy that what happens on the pitch hasn’t been our biggest priority for a while. That is a start.
Ye whichever way you look at it they’ll be different views. To admit that it’s took 11 years to start prioritising the actual football is a shambles. But now things are finally starting to look up… which can only be promising.
 

DJ_21

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The first line means that football and performance were not at the heart of everything we have been doing. For the club to admit that is shocking.
Absolutely. Got to start somewhere though. They’d of looked even bigger muppets if they’d of said we ‘continue’ to put football and performances at the heart of everything we do.
 

Jeppers7

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It's pretty obvious though
It is, in terms of raised awareness the impact is probably zero. But for the club to actually come out and admit it. There should be an investigation into when exactly it became secondary.
 

Jeppers7

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Absolutely. Got to start somewhere though. They’d of looked even bigger muppets if they’d of said we ‘continue’ to put football and performances at the heart of everything we do.
That would have been extremely worrying :lol:
 

afrocentricity

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It is, in terms of raised awareness the impact is probably zero. But for the club to actually come out and admit it. There should be an investigation into when exactly it became secondary.
I'd rather they look forward and implement ideas for improvement. Never been one for dwelling on the obvious/past
 

AndySmith1990

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In that case we should see the end of handing out massive contracts to mediocre players, holding on to shit players like Phil Jones, McTominay, and Martial for a decade, and giving managers more time in blind faith.
About time this club got serious instead of behaving like clueless sponsorship-chasing morons
 

Zed is not dead

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It's corporate talk , plausible denibility and all, it's expected.
Yeah it might have something to do with how it can be interpreted by investors and potential legal procedures.
Saying « we will put football and performance » means investors could take action if the Board fails.
Stating an ambition is not a commitment to shareholders by the Board on the other hand.
 

Marcelinho87

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Nice intent, but the wording is pathetic. "It is our stated ambition...". WTF?

The weasly language needs to be cleaned up. Something like this for a start.

“The Club is determined to shall put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to We will re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, to ensure the red flag will be flying high at the summit of English, European and world football.”
They are guarantees which they can’t make as nobody could be sure that will indeed happen.

intending to is truthful and much more realistic.
 

Oranges038

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This should always have been the way.

Focusing on the monetary value of players and chasing commercial success without putting the emphasis on being successful on the pitch is what has got the club in the mess it finds itself today.
 

justsomebloke

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Nice intent, but the wording is pathetic. "It is our stated ambition...". WTF?

The weasly language needs to be cleaned up. Something like this for a start.

“The Club is determined to shall put football and performance on the pitch back at the heart of everything we do”

“It is our stated ambition to We will re-establish Manchester United as a title-winning club”

“Omar will be joining us to help achieve that goal, so that, once again, United fans can see, in the words of Sir Matt Busby, to ensure the red flag will be flying high at the summit of English, European and world football.”
I agree, that would have been a better statement.
 

justsomebloke

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They are guarantees which they can’t make as nobody could be sure that will indeed happen.

intending to is truthful and much more realistic.
No they're not. That would simply be a clear statement of intent and goals. No one would interpret that as a guarantee, because everyone understands there's no such thing.