Previous communication from the TO sent to my pal (he sits in tier 3 with his son):
"To ensure that the club adhere to competition rules, we have had to implement the same pricing structure for our non-members that wish to attend the home leg. Therefore a ticket for a non-member in your area of the stadium is priced at £102.
Due to this, if you plan to upgrade your Season Ticket for a non-member to use for this game, we would recommend that they first become an Official Member of the club."
Failing to understand why the seats were priced at £102 for *members*, based on the above.