Knife crime is more common among young men, more common among young men from low income households, and even more common among young black men from low income households. All three of those groups visit chicken shops more than average and that difference increases as you go through each group. Regardless of whether it's appropriate to target crime messaging to the groups that perpetrate it most often, or whether reaching them at this point in this way is an effective deterrent, it's a matter of fact that the targeting is supported by the evidence. And the targeting is to utilise the money for this campaign most efficiently. Just because it fits with a cultural stereotype doesn't change that.