What they can do is invest the money they generate back into their club, try to make more right decisions than wrong ones and, ultimately, watch their investment grow organically. It will obviously take more than 15 years to get from the very bottom to the top, but, on the other hand, the ground has never been more ripe for such enterprises. Football, nowadays, is an industry generating hundreds of millions and there's also a whole new set of younger fans who only care about records and the next shiny toy. But they can't even wait for that. Since money can buy everything, what's the problem with fast-tracking the whole process?