His stats are boosted. He is their penalty taker, and Sportings strategy is pretty much pass the ball to Bruno to let him score. Alot of his goals comes from terrible defending too. Last season in the Portuguese League, he scored 12 goals from open play.
Lets have a look at his stats the last 2 seasons:
18/19:
Appearances 53 in all comps for Sporting (4688 minutes)
Goals 32 (6 or 7 from the spot)
Assists 18
19/20 so far:
Appearances 25 in all comps for Sporting (2204 minutes)
Goals 15 (6 from the spot)
Assists 13
These stats are nothing but phenomenal for a midfielder (AMC, MC and MR)
He had more than 30 goalcontributions more than Lindgard, Mata and Pereira combined in 2019 in all competitions.
His numbers will be lower in the EPL, but he will definitely offer a lot to this team that we have been missing...