Haven't seen it. Why is it awful? To me it sounds like a good idea, if it helps in reducing bias.
Destroys the characteristic tension of pen shootouts.
I've never in my life watched a penalty shootout that was not nerve wrecking, even if I didn't care at all for the teams who played. Random game, some women teams where I'm not invested, not matter, the pen shootout will be suspenseful.
Yesterday, City vs Wolves, actually a tense game and shootout, no tension at all. First time ever a pen shootout didn't grip me. By breaking up the sequence of progression, it breaks up the tension. It really is just awful.