Well the original post/speech by Emma Watson seems to agree that there are issues facing men as well.
Again in not claiming that men "have it worse" or any such nonsense, but to focus exclusively on equality for one gender whilst ignoring the other, is sexist in itself, and it is from this that the whole "anti-men" feelings stem from, in my opinion. If you want to campaign for equality then campaign for equality for EVERYONE - women, men, black, white, whatever. Calling the movement "feminism" specifically does not help this, frankly.
Right, and if you re-read the Emma Watson statement then it explains better than I can, why making a movement - in your words - FOR WOMEN, is immediately alienating men from the discussion, and putting the focus exclusively on women, rather than having the focus on equality for everyone.