It's partly strange and partly explainable. The sheer scale of sporting incompetence over a sustained period is quite remarkable. You would think the feedback they are getting from their own decision making at some stage would compel them to do things differently. Christ, you would also think by sheer luck they may land upon decisions within the structure of the club that are good. Yet it never happens.
I think it was really Daddy that was responsible for where they are. He was probably the man that really made things happen for the family. They're reaping the rewards, but they don't necessarily have the acumen.
I also think a bit of it comes down to how they view this club. They don't look at it like we do. To them, it's about just doing enough to secure revenue streams, that will allow them to withdraw cash and service the debt to keep them in the game. It's about the natural growth of football, and club's valuation. It really is just milking an asset until the time is right. When you see it through that particular lens, and you realise that despite everything that has gone wrong on the sporting side, that it has still been a miraculous commercial success, it makes a lot more sense. In their eyes there is nothing broken to fix.
Would they prefer the asset to be doing well? I would imagine so, there is no conceivable reason why not as it is leaving some revenue on the table. But clearly the draw is not enough for them to forgo having their own men, or being challenged by the sporting structure, or making personal financial sacrifice.
