People are free to boycott whatever they want for whatever reason they want, and to be honest, it's pretty irrelevant what you or I think of them boycotting it.
I've boycotted Israeli goods, and companies that sustain and work with the Israeli government for as long as I can remember. I wouldn't take too kindly to someone telling me saying the things your saying (and I'm not saying this is a like for like example, but there's some overlap in terms of the agency I have in where and how I spend my money).
In large parts of the US, they're essentially Christo-fascist states, so it's not really beyond the realms of thinking that they'd boycott this, just as I imagine they'd boycott pro-Palestinian items as it'll go against their Christo-Zionist views, or the deflection and nonsense they spout, or how everything becomes about Marxism when it comes to BLM.
Of course people can boycott what they want,.but what you and I think may be irrelevant until we join forces with others who are doing the same. That's like saying one vote doesn't matter. It does. It all has to start somewhere, and everyone posting and peddling this hateful boycotting of companies and products are equally complicit and guilty as each other.
It's just a shame, especially in the USA that people can't protest this much about the lack of free health care, or gun control or (and this will resonate with the right, as it's something they are always banging on about) looking after their veterans. Nah, it's easier to play the victim and be hurt by something that you could easily ignore, and to spread hate while constantly attacking others for being hateful.
You honestly couldn't make it up, but sadly it's a reality and my whole point is where is it going to stop? The hate and viciousness is just growing by the day, and the more support they get from the likes of Trump and DeSantis and all the time they see their boycotts working the more they feel they are empowered and doing the right thing. All the while, yet again those that have fought for equality and some just to even be recognized let alone accepted are being made out to be the problem. It's beyond fecking disgusting.
Don't even get me started on the Israeli/Palestinian topic. I stay well clear of that thread as I have no doubt I would be banned if I started to post in there.