His value is what the market will pay. Look at Wesley at Villa, signed for 22 million quid from Brugge. David has a better goal scoring record than him.I think the Gent DOF is trying to drum up interest and create a bidding war, as he should. They claim they turned down 25 million euro in Jan, maybe they did, I'd have my doubts on that. Typically players like this go to the bundesliga and they typically don't pay the huge transfer fees. But you get PL teams in the mix, even smaller ones and that price shoots up. They need to cash in on him this summer though for maximum return. The players agent has publicly said he's ready to make the move to the next level. The player himself has said publicly for interested parties to contact his agent. He's only contracted until 2023, if they leave that move another season, they run the risk of his numbers dropping and the closer his contract is to expiring, clubs will use that as leverage