cyberman
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And how, pray tell, will this brand new logo entice non football fans to start following Juventus?And it will be replaced by a brand logo. A brand logo.
And how, pray tell, will this brand new logo entice non football fans to start following Juventus?And it will be replaced by a brand logo. A brand logo.
The idea is that it's easier to sell merchandise to casual and non-football fans with a modern brand logo than with a traditional football badge, among other advantages.And how, pray tell, will this brand new logo entice non football fans to start following Juventus?
No doubt because some feckwit in marketing managed to convince them it was a great idea, and would make them edgy and fashionable.What a fecking bizarre decision. Why would they do that?
How big a potential revenue stream is selling club branded gear to non footballs fans really?The idea is that it's easier to sell merchandise to casual and non-football fans with a modern brand logo than with a traditional football badge, among other advantages.
Not big yet, because most merchandise includes a typical tacky football club badge and is targeted at club fans.How big a potential revenue stream is selling club branded gear to non footballs fans really?
But why keep the old badge when you can target both traditional as well as casual and non-football fans with one logo? The traditional fans will moan for a while and then they will buy shirts anyway, while the others might decide to go for merchandise with a flashy brand logo that they might not have bought otherwise with one of these oldschool football badges that everyone immediately identifies as a from a sports club. Plus, the new logo is more simple and thus more flexible, less overloaded and more suitable to small screen devices. The new logo has a lot of advantages.Couldn't they have achieved the same thing by having this logo on their clothes brand alone and keeping the traditional badge on the shirts/sports gear. If someone is not inclined to wear football club branded gear i highly doubt changing your club badge will convince them. It still says Juventus on it after all.
But thats my point though mate you don't need to target traditional fans, Juve fans (and other football fans) will already buy Juventus related gear. If the whole point of this endeavour is to create a new revenue stream from selling casual everyday clothes to non football fans then all they needed was a new logo to go on that clothes line alone.That way you can keep the traditional badge on the sports gear, keep the long term fans happy win win situation.But why keep the old badge when you can target both traditional as well as casual and non-football fans with one logo? The traditional fans will moan for a while and then they will buy shirts anyway, while the others might decide to go for merchandise with a flashy brand logo that they might not have bought otherwise with one of these oldschool football badges that everyone immediately identifies as a from a sports club. Plus, the new logo is more simple and thus more flexible, less overloaded and more suitable to small screen devices. The new logo has a lot of advantages.
It's a new approach. We will see how it works out. If things go wrong, the same Juve fans buy the same Juve stuff. But if things go well, we would expand merchandise beyond our core base.
Popo hanky!
Are you sure looks like two j's to me?
They've just cut the ends off a stock J
The similarities are too close, looks like they just copied and changed it very slightly to me.Agnelli: 'this is a symbol of the Juventus way of living'
It took a year to create, no wonder Pogba left.
Designers, brand managers and other marketing people will say that you have unwittingly highlighted one of the the problems with the previous club crest(s). The animal on the last badge was a bull and on previous badges there was a zebra, not a horse. Unlike the Liver Bird, which has consistent links with the city of Liverpool stretching back to 1644 and LFC throughout the club's history, the Juventus crest has suffered from a lot of chopping and changing and reversing of direction.Terrible, for a club of their stature doesn't incorporate no tradition or history whatsoever. No prancing horse, can't imagine no liverbird on ours or devil on United.
That's fair enough. Thinking about it, I don't know how my older brother felt of the Eagle badge. When he lived in the UK he was a long time season ticket holder, regularly attending games at Maine Road and the Etihad so maybe he wasn't a fan either.It's not that I didn't like City's previous badge, it was that it was a joke and their own fans (the few that they had at that time) hated it too. It featured three 'purely decorative' stars, a made up on the spot (and frequently incorrectly spelled) latin motto that had no prior history with the club, and an eagle whose only previous appearance on a football shirt was on United's in the 1958 FA Cup final. It was a hodge-podge of terrible ideas.
the rampant bull is an emblem of the city of Turin and predates the use of the Liver Bird in LiverpoolDesigners, brand managers and other marketing people will say that you have unwittingly highlighted one of the the problems with the previous club crest(s). The animal on the last badge was a bull and on previous badges there was a zebra, not a horse. Unlike the Liver Bird, which has consistent links with the city of Liverpool stretching back to 1644 and LFC throughout the club's history, the Juventus crest has suffered from a lot of chopping and changing and reversing of direction.
As such, the bull is also the emblem of eponymous city rivals, Torino, who make it the central feature of their crest.the rampant bull is an emblem of the city of Turin and predates the use of the Liver Bird in Liverpool
I had never actually seen this before, had to google itThe new logotype may become as iconic as the 'NY' of the New York Yankees or it may end up being as transient as, say, the rounded 'LU' badge of Leeds United.
I think it's nice, and would like a similar minimalistic take on the devil logo we have, but I'd stop short of replacing the club crest with it.I quite like it and would love United to update to a modernistic logo. I am probably a minority though.
This is our third litI think that's a case of the kit ruining the badge rather than the opposite. Hope we get something much nicer than that from Adidas.