Discussion about Glazers role and motives keeps going back and forth. However ( and parking stupidity - offset only by a certain myopic versions of a gambler's cunning when it comes to trying to get the highest price for the club, and some impulse to hire 'commercial partnerships' people - as an explanation) I still don't quite understand why they wouldn't just hire a consultant to find them the best available person or small team that can identify cheap up and coming technical players as well as a coach with a track record in coaching them.
It would mean the club spending less, and they could still market the hell out of it in the same way that they've marketed inconsistency and puffed-up mediocrity for the last 10 years, whilst guaranteeing dividends And keeping a larger section of fans off their backs (however little that means) by having a clearer transfer strategy, more respect from outside and possibly reinvesting some of the unspent excess profits that would otherwise go on failed marquee signings on the training ground or sprucing up parts of OT instead.
Unless there's some commercial contract - in which case, what might be the specifics of this, beyond ''regular top 4'? We've signed various 'non-glam' players, whether back in LVG, or Ole's buy British. Even Mourinho's 'younger' buys like Bailly or Lindelof were 'up and coming' but arguably just not particularly well scouted in terms of technical and to an extent mental profiles. It doesn't seem like 'sharp capitalism', but, rather, mentally-cracked -the decision-making just seems bizarrely ill-judged.
Maybe the explanation is partly in jostling for power within the club, but if the Glazers are so unsentimental and so concerned primarily with anything but the bottom-line, why wouldn't they just appoint a crack footballing director with a record at getting clubs to punch above their weight, rather than gambling on Murtaugh's structure, and let the DOF/SD run the non-commercial side? it's not like they'd be forced to spend any more than they've already allowed to go out of the club (none of it is their money, of course, the leeches) or it would mean significant difference. ..