Sorry, I disagree; the Club cares passionately about these things, just like the supporters do, its the directors and owners who dont seem to care any more about winning trophies, to them its all about "The Brand" image rights, sponsorship etc by trading on our great Clubs history; but in time we wont attract the sort of sponsors we've had in the past as success is the thing such sponsors are ultimately interested in, not history, and if we are not successful they'll put their money into clubs which are. David Gill was always aware that it's success which keeps the sponsors paying out, but our current directors and owners seem to have forgotten this very simple, basic fact of football economics. So please continue to respect The Club and do get angry with the clowns who run it; Manchester United wasnt always like this.