Can someone share with the rest of us, or at least me, what the financial windfall of winning the PL trophy is vs finishing in fourth place?
A big part of the problem with Wengerian, and now Glazerian, lack of ambition seems to come down to the understanding that finishing top four and thus being in the CL is not significantly worse off financially than winning the PL, and of course incurring the additional cost of pushing from fourth to first. If, of course, it’s true that too high a price is to be paid for the marginal financial benefit.