Yeah, I think you are way too high and mighty about this. I don't really care what SAF would have done in the exact same situation. You make it seem as if the club that is already paying Phil Jones more than he could possibly earn anywhere else on the planet, should be tasked with figuring out ways to minimise some meme-ification of Jones in order to protect his mental health. Now, if you were talking about sending him to a psychotherapist (on the hypothetical basis that he needs and wants one) I'm with you. Always. But to make sure his feelings aren't hurt over his shirt number, because he's already not turned out to be a great player for us and is always injured, that's just extreme preciousness and seems like something the lip-service-to-right-side-of-history Guardian editors would concoct in their soulless meetings.
Martial had to give Zlatan his number. Then Romelu. Definitely in the former case, that was an obvious thing to do. Probably also in the latter, give the outlay and expectations. And also, given that Martial is not an amazing #9, but an ill-defined forward player yet to really establish himself. And I thought, fair fukcing enough. If he had been dumped by his girlfriend the month before Zlatan's arrival, what then? Should we have taken it to a committee meeting to weigh the pros and cons of the potential mental breakdown looming if he were to surrender his number?
As I say, this is being framed in the most dramatic way possible.