My thoughts:
Agree that Spurs get less criticism due to last season's quality, net even spend and now Wembley factor, injuries and Harry Kane scoring regularly (England's best striker).
Arsenal, last season media played on the Wenger-out yet generally respect him for playing true to his philosophy.
Liverpool, surprises me given their history and Klopp's reputation, perhaps like others have stated now seen as a lesser club.
Chelsea, after every defeat rumours abound of Conte's departure.
City, Pep is the media's darling just now due to their record setting in such a flamboyant style and re the massive spend could be money put with the press to downplay the figures.
Utd, recent massive success (Fergie yrs) recruit two big managers LVG and JM and still not seen to be achieving the big targets even with big spending. JM brings his own media circus which he uses to psychologically attack his rivals with the flip side being he is likely to blow a fuse eventually giving them an even bigger story - Eva-gate, Wenger voyeurism etc, etc.
PS. As a Chelsea fan it was nice to get rid of JM's media circus.