Like what? Not being funny or anything, I'm genuinely curious what you feel is in your face.
And how is a rainbow annoying or being forced down your throat?
99.9% of gay people are forced to hide their sexuality and who they are on a regular basis, and refrain from behaviours that heterosexual people would completely take for granted.
For example, if you're gay then in the overwhelming majority of the world you cannot hold your partner's hand in public, or kiss them openly. Even today, where homosexuality is considerably more tolerated than it has been historically, gay people continue to live in the closet to some extent, often to a very great extent.
Believing that homosexuals should be free and feel comfortable in being able to do normal things in public, and be open and honest about who they are, is not an example of absurd political correctness or some SJW agenda. It is genuine social justice. It's quite obviously wrong that homosexuals continue to be discriminated against, abused, mocked, and made to feel self-hatred over something that they cannot control.
Wanting that to change is exactly the same as wanting people to stop throwing bananas at John Barnes. It's literally exactly the same.
Thanks for the civil replies. I will answer with an example that I'm close to because it was a friend of mine.
Everyone knew he was gay. It was written on his face, but he was still in that stage where he tried to pass a straight guy. When he came out, nobody was surprised, and nobody gave a feck to be honest. But the way that he came out turned out unhealthy in a few weeks, making a lot of try hard statements in social media to draw attention to the fact that he was gay, and one post in particular shocked everyone, because he was laying in bed with his boyfriend, both half-naked, presented in a way to make it understandable they just had sex.
You see, I never saw a straight couple from my circle do anything as shocking as that, so that's why I believe it's unhealthy to do things for shock value. I know gays are still frowned upon for kissing and cuddling in public, and that's a problem to be addressed, but to be aggressive and shocking in demonstrating sexuality is not the way to go in my opinion.
But hey, there's reason to be optimistic. Here I am in my job, working for my boss who is a judge of law. He is gay and his partner even comes with him sometimes, and we have a good chat. A few years ago in Brazil you could never imagine a judge being openly gay. Evolution is happening. It's slow, I know that, but I believe the best way to go around this is for gay people to live their lives openly. I know it's hard and I'm not judging anyone for not coming out.
The SJW part is directed at the people who hijacked the gay cause and etc. for political and ideological reasons. They are the ones trying to steer the gay cause into a conflict with the rest of society.
OGS, the rainbow think was more in a figurative sense than literal. I mean that there is overkill in the media and institutions around the pro LGBT campaigns, and that can drive people away.