I cringe for the guy.
Generally the idea behind marketing stuff like this, is that the person is actually a popular and pretty decent player, and therefore marketable. Even some of the less globally popular players that have tried this would at least have a huge market in their home countries to appeal to (see Valencia AV25) where they are very popular.
Unfortunately for Jesse, hes not even all that popular within Manchester never mind England. The general consensus with opposition & neutral fans (and alot of our own) is that hes a pretty unpopular an unlikeable lad. This was never going to take off.
I dont know the lad, he could well be a very nice guy. but from the outside, he doesnt come across all that likeable.. This branding fashion lifestyle for footballer was ever going to work for the ultra famous and fashionable guys, or legends, like your CR7's, Beckham, neymar, messi etc.
Hope this doesnt set a precedent where other mediocre guys thinks its a great idea to start their own brand. Next it will be 'Andy Carroll branded suits' hanging up beside 'Mark Noble's Aftershave'