Evidently we have different takes on personality then as I think Mourinho is just a prick whereas you obviously think the same for Balotelli so looks like we'll have to agree to disagree regards thatI don't mind people with personality. I don't mind Mourinho for example I think he's quite funny, Ferguson was a character as well and it does make stuff entertaining.
My personal opinion is the likes of Balotelli and Ibrahmovic are just cringing. Even worse is that everything they do is the epitome of stuff like theLadBible "Look at this LAD on a night out with his mates...drinking MessyLAD."
The examples you give of Milner or Balotelli are a bit unfair because you've picked 2 opposite ends of the spectrum. There's more than just 2 types of personality in life. Like I said, characters can be entertaining but it's not the end of the world. The problem I have with Ibrahimovic and Balotelli in particular are that they clearly want the attention and are desperate for it. I imagine they're the kind of person on a night out who always have to have everyone watching how "mental" they are. I don't see much of Ibrahimovic in the English press but whenever it was Balotelli people used to leap to his defence about giving him some privacy he's just a young lad, if he didn't put stuff like this that is so desperate for attention I'd agree with them but he clearly loves being this figure that he is.
And the 'LAD' thing is unfair to criticise Balotelli for in my opinion, I seriously doubt he gives a crap about all these 'LAD' pages, it is the people who create them and idolise him in such a fashion that are the people who you really should have a dislike for. As you say, Balotelli clearly loves being the figure he is but that's just the way he is, and by all accounts he is genuinely a nice guy, just a bit of a loose cannon. I'd have a problem if he was someone like Joey Barton but he does seem to be fundamentally a good guy so he doesn't deserve half the criticism he gets.
Finally, to say they are desperate for attention is also hardly the worst criticism. They have sponsors. Would you not make a video of yourself ironing and reading Ibrahimovic's autobiography if it meant Puma chucking you £50k or whatever they pay him for stuff like that?