I'd always like to think about conspiracy theories from both sides in terms of risks and rewards. From the side of these "fans", obviously there is animosity against Woodward, so some feckin idiots doing this is not far out reality in their heads as just protest and get their frustration out against whom they feel is guilty and just want it to get publicized. From Woodward's point of view, if this was a PR stunt, all he gets is a slight bit of sympathy from the media and fans for the news cycle. Thats it. But if it is to be found out that it was all set up and completely a PR stunt, Woodward would be completely hounded out by both the media and fans. And I don't think you can get away from something like this even in the position he is in.