You’re describing the spiral these teams are caught in. The focus is always “we need to qualify for better competitions”. That’s all well and good… but then what? Neither Spurs nor Roma are good enough to win those better competitions. Neither team has any winning pedigree in the past 13-14 years.
The focus should be “we’re one of the favorites for this competition, let’s try and win it”.
Look at the likes of Atletico and Sevilla. While a lot of clubs were treating the Europa as a nothing tournament, these were busy trying to win it and instill some much needed winning mentality to their clubs.
Problem for Spurs and Roma is that a lot more clubs are taking the Europa more seriously nowadays so it’s becoming harder to win. But the good news for them is that there’s a brand new tournament this season and they’re the favorites for it. They should be using it as motivation to end their long trophy drought. Win it and use it as a stepping stone. You can then build on that.
Roma’s situation I can sort of understand. They won their first two games so could afford to rest players here in tricky conditions. Spurs I don’t get. Resting all these players in the only competition they can realistically win just so they can yet again go trophyless and at best finish 5-6th?
You are comparing the conference league to Europe league. I agree that they should try and win the EL whenever they are in it but this new competition is just shit and no one really cares about, and it's definitely below their level (both were in EL last season and Roma was even semi finalist, they just had a shit league campaign). The league games are more important currently, especially at group stage. Also, winning it just gives you a ticket to EL next season, something both clubs should at least achieve through the league. Let's be honest, I didn't even know there are games played in it yesterday till I found people mocking Roma's results. It doesn't have any prestige or value as it stands.
As for that cycle they are going through, ultimately I think it's more important for 2nd or 3rd tier clubs to be around in big competitions than to just win minor, shitty competitions no one cares about. Playing consistently in CL or even EL gives you not just more money, but also far more experience playing against good teams rather than against teams no one even know their name is spelled. This competition is supposed to be for 4th tier clubs who can't play in Europe so they are given a chance to play against teams from other countries, Roma and Spurs shouldn't have been in it. Both should be in EL at the very least.
So yes, in my opinion, for both clubs finishing 5th or so is more important than winning a new competition for 4th tier clubs. Better for their future at least. Finishing 7th and winning this competition will be hardly considered a step forward for Spurs imo.