I'd say so, yes. Every time he broke some record or scored a hat-trick it has been widely reported in German media. Bild even wrote about his transfer in 2016 when he was twelve. A lot of Dortmund fans I know have had today's date in the back of their minds for months. The only one I can think of in recent years who was more hyped in his youth was Neymar.Is he more hyped than Bojan Krkic was? He had no clear physical advantage against his opponents and his goal-scoring record at youth level was also absurd if I recall correctly.