Ha, ha same here mate. If I ever forced myself upon an unwilling female I'd have to ask if she'd mind waiting an hour or so for the viagra to take effect.
As for the advert, I'd say that Gillette are preaching to the converted. The vast majority of males in the civilized world accept that violence, oppression, & mistreating the opposite sex are wrong. Now if they could get the same message across to those countries who practice Sharia Law, where violence is commonplace & women are treated like dogshit, then I'd say they really were trying to make the world a better place as opposed to a globalist company cashing in on what is a highly emotive subject. Besides, those males who beat the Sharia drum generally grow beards anyway, so there's little financial incentive for them to push this agenda too hard in these countries. Or am I just being a tad cynical perhaps ?