The world sees Newcastle through the lens of Saudi ownership, but certainly don't see Saudi Arabia through the lens of owning some wee club in the northeast. Therefore this is all apart of MBS' broader reputation laundering project to recover from Khashoggi, which includes hoovering up European players to play in their league and buying the professional Golf league.
Newcastle are owned by PIF.
PIF also has investments in:
- Uber
- Capcom
- Electronic Arts
- Take Two
- Blizzard Activision
- Boeing
- Facebook
- Citigroup
- Live Nation
- Disney
- Bank of America
And more I can't be bothered to list.
It's not about taxiwashing or videogamewashing or aircraftwashing or socialmediawashing or bankwashing, etc. It's just about economic diversification. Because everybody knows that owning Newcastle is going to do feck all to change Saudi Arabia's reputation. If this was about MBS, you'd see him at matches. But you don't.
The reality is not one of middle eastern supervillains with nefarious schemes to brainwash the masses and spread their tentacles of influence into the west. For them, it's a simple case of chasing profits on investment.
I'd argue that Arsenal's stadium being called the Emirates is far more sportswashing-y than any prospective ownership, because it's name of a country on the tips of everyone's tongue week-in week-out. That's done loads to normalise the UAE in this country. Does sponsorship from the middle east also need to be banned?
And Mohammed Salah being a star at Liverpool led to
Egypt becoming popular in that city. Should we also discourage buying foreign players from problematic countries?
Obviously, I'd answer "no" to both of those questions. Because sportswashing isn't a thing.