This is the thing I always come back to when this argument rears it head. It depends what you want from your pundits: do you want actual intelligent and insightful analysis, or just a famous talking head?
People like Souness, Roy Keane, Gary Neville, they get employed as pundits based on their standing in the game. It’s assumed that since they were at the top of their profession, you’ll know who they are and will care about what they have to say. Their actual insight might be shit, look at Shearer or Lawrenson, but they reached such a standard that people will listen to them anyway. Nothing wrong with that, it makes sense.
Then on the other hand you have people like Alex Scott who does actually provide good insight and make good points but 99% of people watching a mans football game have no idea who she is.
I think that’s where a lot of the complaints come from besides the obvious sexist moaning you’ll always get. If you don’t know who that person is, but all you value is that they can provide insight, then you might as well have anybody in the chair. Get a YouTuber on, or someone from down the pub. Tifo football can give good analysis, but nobody knows who he is. Would anyone listen to him? Maybe, I’m not sure. But I think this comes into the debate around female pundits on the male game. Of course you’ll always get dickheads moaning because they don’t want their sport contaminated by wokeness, but I think there’s also more to it.