Oscar De La Hoya's popularity as a fighter is indisputable. He set every pay-per-view record imaginable, and it all started with the terrific work done by promoter Bob Arum and his Top Rank Inc. A day after De La Hoya announced his retirement, Arum on Wednesday intimated that much of what transpired early on in De La Hoya's career was a set-up job that worked incredibly well.
"None of it came by accident," said Arum, who promoted De La Hoya for roughly two-thirds of his 17-year career. "It was all a lot of hard work by a lot of people. A lot of innovative stuff.
"The women that suddenly appeared, going crazy for Oscar, that wasn't an accident. That was something we took out of the Frank Sinatra book. You stir it up and then the fire starts and then you can step back and let it be natural. But it doesn't start naturally.
Anyone who thought it did was naive.
"The way we played to the Hispanics and then we were able to cross over into the mainstream. That took a lot of work and a lot of effort. That also took a lot of work from Oscar because he enabled it to happen. He had the personality and the looks and the story that helped us create this. By the time we were no longer involved with Oscar, he was, in effect, a finished product."
The "story" Arum referred to was De La Hoya - of East Los Angeles - winning the gold medal in the 1992 Barcelona Games not quite two years after his mother, Cecilia, died of cancer.
Arum said that the only regret he had for the way he engineered De La Hoya's career was that he let De La Hoya dictate some of what went on with the selection of his opponents. For example, Arum said De La Hoya absolutely "refused" to fight a southpaw on the way up the ladder.
Well, De La Hoya did beat the left-handed Jimmi Bredahl in his 12th fight in March 1994 to win his first world title, but Bredahl was no real threat.
Then De La Hoya took on Pernell Whitaker four years later - in April 1997 - and won a unanimous decision.
“The only one he ever fought was Whitaker and he was a dead man," Arum said. "And he nearly beat Oscar. That is why I was so convinced that (Manny) Pacquiao would beat him and beat him badly and knock him out. I really believed that. It wasn't just promoter's talk; I wasn't going to embarrass myself.
"I knew he couldn't fight southpaws and as a consequence, he got the s**t kicked out of him."
De La Hoya was stopped after eight rounds by Pacquiao - who is promoted by Arum - last December in what would be De La Hoya's last fight.
What Might Have Been
De La Hoya did fight most, if not all, of the big names during his career. But he lost more big fights than he won. Arum suggested that was De La Hoya's fault.
"Oscar was a great attraction, the biggest attraction of his time and he was a very good fighter that fought all the competition that was around at the time," Arum said. "But he was never a great fighter. Later on in his career, when he wouldn't or couldn't push himself like a Manny Pacquiao does in training, he ended up losing fights that he should have won.
"I thought he won the (Felix) Trinidad fight, but it never should have been that close. Same thing with the second ("Sugar" Shane) Mosley fight. Should not have been that close. Once he established himself and once he was a big box-office draw, he was unable or unwilling to push himself to the next step to achieve true greatness.
"Look at the difference in the work ethic of a Manny Pacquiao and an Oscar. There is not even a comparison."
Can Pacquiao pick up slack?
With De La Hoya gone, it will be interesting to see what transpires in the pay-per-view world as well as the overall popularity of boxing. Arum said he isn't making any predictions, but he is hopeful that Pacquiao can pick up where De La Hoya left off. Arum said he will continue to promote Pacquiao's "uniqueness" and that it is his dream that he will be able to "exceed what Oscar has accomplished, what Oscar has achieved. Do I know that for sure? No. But that is my game plan. That is what I hope with Manny we can accomplish.
"And I really believe it is feasible or I wouldn't say it."
Pacquiao-Hatton
Since Pacquiao will be taking on Ricky Hatton on May 2 at MGM Grand in Las Vegas on an HBO pay-per-view card, Arum was asked how important it is for the pay-per-view numbers in this fight to be high in the aftermath of De La Hoya's retirement.
"It's important because a good showing on pay-per-view establishes the viability of the business," Arum said. "The way it's going, I really expect a tremendous number of homes and I think we have a shot to do better than De La Hoya-Pacquiao."
Arum said De La Hoya-Pacquiao did between 1.25 and 1.3 millions buys.
"The reason I say that is because this is expected to be a much more even fight," Arum said. "The big problem we had on De La Hoya and Pacquiao was that nobody gave Pacquiao a shot. Ninety percent of the guys thought it was a mismatch."
De La Hoya made Lopez proud
About 15 minutes before Tuesday's Los Angeles news conference began announcing De La Hoya's retirement, actor/comedian George Lopez spoke about De La Hoya, with whom he has become good friends. Strictly from the standpoint of De La Hoya's record-breaking pay-per-view numbers as well as being the only fighter to win titles in six weight classes, Lopez spoke with great admiration.
"The fact that he's a Latino speaks (volumes) because there hasn't really been a place for us," said Lopez, who, like De La Hoya is Mexican-American and grew up in San Fernando (near Los Angeles). "Some of the greatest fighters in boxing ever have been non-Latinos.
"From Joe Louis to Muhammad Ali to (Joe) Frazier to Rocky Marciano to Jack Johnson. You know, there hasn't really been a place for us."
Lopez said that, yes, there have been other great Latino fighters. He mentioned Alexis Arguello, and he could have mentioned many more. "But no one who has surpassed what have been considered to be the greatest fighters of all time, but that's what Oscar has done," Lopez said.
Taffet's two cents
Like Lopez, HBO executive Mark Taffet spoke to us about De La Hoya minutes before De La Hoya said he was retiring. Since De La Hoya made HBO a ton of money with those 14.1 million pay-per-view buys and $696 million in pay-per-view revenue, it wasn't surprising to hear Taffet sing De La Hoya's praises.
"Oscar made unprecedented contributions to the sport, inside and outside of the ring," said Taffet, alluding to De La Hoya's youth foundation as well as the millions of dollars he donated to two wings at White Memorial Medical Center in East Los Angeles. "He carried the lower weight divisions on his shoulders, to new heights, heights never seen before.
"He literally was the No. 1 pay-per-view franchise for 15 years running, set the all-time records. He had fans of every race, ethnicity, backgrounds, gender. He broke all the previous tracks, and set all the new records and I believe the records he set may go on forever."
Where were the fans?
Dan Goossen co-promoted Saturday's card at Mandalay Bay in Las Vegas, where an announced crowd of 5,600 showed up to watch Chris Arreola knock out Jameel McCline in the fourth round in the heavyweight semi-main event and Paul Williams win a unanimous decision over Winky Wright in the middleweight main event. Goossen was asked Wednesday if he was disappointed with such a low turnout for a card that included Williams - a top 10 pound-for-pound fighter - and Arreola, a top 10 heavyweight on the brink of a title fight. Goossen promotes Williams and Arreola.
"Not really because as nice as it was to be in Las Vegas and Mandalay Bay, the fight, really in my eyes, if it were in Los Angeles I believe we would have gotten 10-12,000," Goossen said. "Paul has a big fan base out here because he has fought out here many times." Five of Williams' past nine fights have been in Southern California. Two were in Carson, which is just a stone's throw from Los Angeles. Arreola is from Riverside via Los Angeles, for that matter. Still, 5,600 for a card at a major Las Vegas venue is not encouraging.
But, wait. It was also Easter weekend, as Goossen so correctly pointed out.
Arum, when asked about the state of boxing now that De La Hoya is gone, had a different view of why this card did not draw well. "You do a Winky Wright-Paul Williams fight in Vegas and nobody comes," Arum said. "Well, why would anybody come? Who cares?”
Wow!
So, what's next?
Goossen said he is hopeful that he can get Arreola a fight with champion Wladimir Klitschko should Klitschko get by David Haye on June 20 in Germany.
"To put it simply, if there is a possibility with Klitschko, we will certainly speak to them and see if it makes any sense to move forward," Goossen said. "If not, we will continue to do what we're doing now, getting meaningful fights toward the mandatory defense."
As for Williams, Goossen said he asked De La Hoya after Williams beat Wright if he would like to put together a fight between Williams and Bernard Hopkins or Williams and Mosley. Hopkins and Mosley both fight under the Golden Boy Promotions banner and are partners in De La Hoya's company.
Goossen said he told De La Hoya that Hopkins would have to get down into the 160s. As for Mosley, Goossen believes the fighter who has never turned down a challenge probably wants nothing to do with Williams.
"I think it's going to be something hard for Shane to do because of how dominating Paul was (against Wright)," Goossen said. "But without a doubt, the best welterweight in the world today is Paul Williams; the best super welterweight in the world is also Paul Williams; and the best middleweight in the world is Paul Williams."