I agree with noods.
New Gillette ad
- Thread starter R.N7
- Start date
I disagree, adverts have a history of being a platform for discussion and I gave examples of ads which do that with no societal or political undertone, I fail to see how this is different.
I didn't accuse you of de-platforming but you are discouraging discussion - I actually don't think you've discussed anything about the ad, except to criticise it's intention. You said you agree with the message, but what about the message do you agree with?
How do you believe men are being toxic in their masculinity? Have you been, or are you currently doing the same thing? Do you recognise the behaviours in others and seek to correct it?
It's very easy to say "great message" on a topic which so obviously falls on the right side of social justice - but it's another thing to actually dissect the topic and have uncomfortable conversations about it.
More people are concerned with whether P&G are doing this to line their pockets, or generate hashtags - and my question is why?
Any advert they put out will have a sole intention to line their pockets, at least this advert isn't the only intention of this particular advert - and surely change must start from somewhere?
Nike's revenue increased by 30% IIRC.
Maybe in lieu of the Kaepernick issue, perhaps it increased because Kanye's stunts at adidas turned more adidas customers to Nike instead, maybe it increased because of the World Cup - the Nigerian jersey's alone sold 3m - maybe it was all of those things?
The point is for company's as big as Nike and P&G, their revenue's can be influenced by any number of issues so signalling out positive ads such as this as only being motivated by money - is short sighted. P&G will continue to be one of the biggest global companies - at least they are using their brand for something good, and that should be applauded, should it not? Should company's only sell their products, if so why? If not, then this is how they go beyond selling just their products.
I think if someone is genuinely on your side, they wouldn't care how the message is being sent so long as it's being sent. If they care more about whether you are subtle or not then they aren't truly on your side because they are questioning your motives at the first sign of discomfort for them.
I only noticed this after they put a white guy and girl in the rap video.Also, thank god we have those two black guys stopping the two white men from being assholes.
The message is good but could have been done more positively. I will always just roll my eyes to these corporations suddenly finding moral compasses and preaching their messages.
Snowflake Piers triggered. Ad does its job.
Wait people are now making this about race, because a few black guys were the good guys? 
Welp that's my cue, enjoy brokflakes.
Welp that's my cue, enjoy brokflakes.
In a way the most pathetic thing about all these advertising campaigns are the easily manipulated hordes on social media - on the right and on the left - jumping into action tweeting and retweeting the fecking ad like crazy, then keeping it front and centre with a load of pointless bickering with each other. While the PR agency behind it rub their hands with glee.
You’ve been played, suckers!
You’ve been played, suckers!
I like the ad. In general I hate them and turn off the sound on the tv every time they start, but this at least has a nice message instead of the “Gillette5000 super razor with 5000 flying blades” or one of the never ending betting companies or how Tom and John have both won £1000 on Royalcasino.com.
Edit: It’s not gonna make me buy their product as I never use a razor, but it’s better than the rest.
Edit: It’s not gonna make me buy their product as I never use a razor, but it’s better than the rest.
Says the guy discussing the video online, thus actively increasing interest in the video.
Firstly the ad itself is shockingly cringe. Secondly this is nothing more than a cynical publicity grab by a company that don't give two fecks about anything other than sales. All they want is a twitter war between two sets of total morons, and the media companies to cover it: Mission accomplished there.
On the actual politics of it, I don't have a problem with the idea of them highlighting the sexual harassment stuff, or the gang bullying the kid or whatever. But you can do that without the need for vacuous buzzwords like toxic masculinity. Or feeding into the ridiculous idea that we need to keep sanitising and medicating little boys until they act like little girls. The ads message would have been a lot stronger, with little to no controversy, if they hadn't let the feminist theorycrafting 101 bullshit seep in.
On the actual politics of it, I don't have a problem with the idea of them highlighting the sexual harassment stuff, or the gang bullying the kid or whatever. But you can do that without the need for vacuous buzzwords like toxic masculinity. Or feeding into the ridiculous idea that we need to keep sanitising and medicating little boys until they act like little girls. The ads message would have been a lot stronger, with little to no controversy, if they hadn't let the feminist theorycrafting 101 bullshit seep in.
I have the OP on ignore!My thoughts are that you should look two threads down
It was worth the wait
Woke. Respect.
I dont have an opinion on the advert as its aimed at apparently backwards american men and not men from the civilized world.
I dont think they are backwards, but seemingly Gillete thinks all you yanks are stuck in the stone age and are a bunch or rapists and women haters, so sucks to be you I guess.
I dont think they are backwards, but seemingly Gillete thinks all you yanks are stuck in the stone age and are a bunch or rapists and women haters, so sucks to be you I guess.
I saw this on the god awful This Morning, and for once I kind of agree with Piers. It is a cringey, virtue signalling pile of steaming shit. It's not the message that's the problem, it's how they've delivered it. If they made a Venus ad telling their customers to stop all the fake rape allegations, it would all seem a bit ridiculous.
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I'm going to burn all my cans of shaving cream.
I've not watched the ad but if the underlying message is "Hey let's not sexually harass women and men need to call other men out for it" then I have no idea why anyone would be upset about it unless they're thick as shit or have done similar themselves. The BBC posted some tweets (which I really wish they'd stop doing) on their article and it's always from someone called something like John0934635473 clearly a bot or a shill paid to be pretend outraged by this stuff and 'boycotting' the company.
It's a bit cringey and transparent when any profit seeking organisation tries to get preachy in any regard tbh. They probably saw the whole kleenex thing and brain stormed their own campaign.
Yeah, the whole thing is not worth getting the knickers in a twist over this, by any stretch, but interesting that it showed up my Beeb news feed this morning.Wait people are now making this about race, because a few black guys were the good guys?
Welp that's my cue, enjoy brokflakes.
Every week needs a new outrage!
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Probably the worst ~2 minutes piece I've ever seen. SJWs gone completely mad.
No-one is upset by the message, or shouldn't be anyway.
It's the big twattish corporation doing it in a finger wagging "you're all bastards" way that grates.
I like that they're deleting comments on their social media pages by the thousands, some of them are actually quite amusing I must admit.
It's so saccharine I wonder how anyone can take the execution seriously
It does seem pretty vogue to take a dump on the male gender at the moment. I think the outrage is justified to be honest, it's not like a video showing a bunch of women catcalling men, pinching blokes bottoms, fighting etc.. Then having the message be "put an end to toxic femininity" would be well received either.
It does seem pretty vogue to take a dump on the male gender at the moment. I think the outrage is justified to be honest, it's not like a video showing a bunch of women catcalling men, pinching blokes bottoms, fighting etc.. Then having the message be "put an end to toxic femininity" would be well received either.
Your daily dose of balanced and rational opinion has been served.
I'm going to print out that post and spread it on my lawn.
Exactly. Gillette have smashed this out of the park.
The true equivalent would be if Veet made an ad telling women to "man up and start demanding that promotion at work", instead of just incessantly whining about the wage gap on twitter.
Seriously does that really make anyone wanna use Gillete? Weather or not you agree with them? Imagine being at a store looking at Gillete and Shick and thinking .... "Yeah, I wanna be the best a man can get"
I don't mind the fact that they are probably just doing it to promote a brand. Better to have a positive image used to promote a brand than the usual exploitation of insecurities.
The same advertising agency made the "this girl can" adverts that were around a few years ago.
Not it’s not
white man bad
buy gillette
buy gillette
I was thinking this, when was the last time anyone talked about Gillette before today?
Thought it was fine, outrage culture and bandwagonning commence. Ad shows some men who are assholes and some others that arent. I feel like people only watched the first 20 seconds then respond
Yeah probablySo... you don't disagree?
You've agreed that the message is fine but disagree on how it's conveyed. Fair enough, I actually agree with you that highlighting positive behaviour rather than showcasing and admonishing bad one is a more effective educationally. But I also disagree on who it's conveyed by and for what purpose. As @sullydnl brilliantly put it:
Procter & Gamble (Gillette's owning group) is public-listed, multi-national corporation and the only thing it cares about is bottom line. This is a commercial shot and put out at a cost, with no other aim than to increase their revenue. It can be hard for people to take moral lessons from corporations, especially lessons so crudely delivered. The advert might work for its intended purpose (revenue generation) but the method of delivery of the message could end up having a negative effect in the discussion of societal change we're having. And the thing is P&G won't give a toss, so long as the prime objective is met.
See, I don't want to get into the whole commercial agenda side of it. Most people who fight for any kind of cause for any reason, have some alterior reason of why they want to be noticed. I think being cynical is easy and, even though more than likely correct, a bit pointless.
I'd rather just concentrate on the message the advert sends out, or rather how it sends it out. I'm not sure who will watch this advert and be affected positively by it. Most likely no one at all, because it's filled with inaccuracy, borderline generalisation, and just plain silly ideas. It's a rubbish advert basically. It's all well and good that it's pissed off Piers Morgan, but it's not going to teach or prove him wrong about anything.
1) The point is that you don't insult your target audience. You also don't fix a problem by generalising it.
2) Yes but some people encourage and youtube all kinds of stupid shite. It doesn't mean it's a generally accepted way to behave. If I saw parents filming their kids fighting and laughing, I would think they were crackpots. It definitely isn't something I'd look at and think "men eh, when will they learn?"
Do you honestly think any man will watch this advert and behave more positively as a result though? I think if you highlight positive behaviours, and try to make those seem desirable, you at least have a chance. With this advert, you are just going to get people moaning about it, feeling insulted, baffled, or finding it funny because it has pissed off someone who they don't like (Piers Morgan).
And it's not just that, but the way this advert chooses to convey the problem is daft. It generalises types of behaviour that aren't typical of most men at all, and then asks us all to do something about it, as if we are all (men) to blame. It is telling me that every time I see a guy notice a girl is good looking, or coincidentally walks off behind her, I should presume he's going to harrass her in some way and tell him "not cool bro"...Imagine actually doing this. You'd get smacked in the face a lot and half the time if not more you would probably deserve it. It makes absolutely no sense and is the brainchild of someone who presumes the worst in you unless you are actively displaying otherwise.
Oof.
If they really wanted to make a statement they’d release an ad for female razors that don’t show a woman shaving an already shaven leg.
Have a girl with average legs and a week of stubble shave both legs to the exact height that her skirt comes down to. Then kick off a rocking day.
That’d be progressive.
Very canny advertising campaign. Piece of shit advert.
If they really wanted to make a statement they’d release an ad for female razors that don’t show a woman shaving an already shaven leg.
Have a girl with average legs and a week of stubble shave both legs to the exact height that her skirt comes down to. Then kick off a rocking day.
That’d be progressive.
Very canny advertising campaign. Piece of shit advert.
Well said!
Seems to be a crime to be born a white male these days.
Finally got around to watching it. Surely it's this annoyingly preachy on purpose to generate a social media storm. I suspect they probably pay some people to light the outrage fire on twitter and reddit.
I doubt anyone in the real world will care though. Least of all me, I use disposable razors. They're more than enough for someone with the beard growth of a 6 yr old girl.
I doubt anyone in the real world will care though. Least of all me, I use disposable razors. They're more than enough for someone with the beard growth of a 6 yr old girl.
If it actually were, you might understand how insulting and incredibly stupid your statement is.