All fair points.
The issue here is the lack of financial support for the businesses it will sink. My town has 120 per 100k (the limit of extra measures supposedly being 100, under the newly proposed system) in a population of 90k. One outbreak in a factory, for example, in a town the size ours and that puts you in the next bracket and you get whacked with new measures without any consultation. We have the same measures in place as Liverpool with 268 per 100k, just for comparison. And once you're in these measures, there seems to be no guided way out.
This will kill a lot of SME's, especially in the hospitality sector. That's more unemployed and a lack of business rates being paid locally. Nobody wins.
Lots of businesses have spent money becoming Covid compliant and are now being told that they can stay open, but the rules actually prevent them from trading successfully. The issue (we were told a few weeks ago when the rule of 6 was brought in) was transmission in a household setting which was driving the increase. Closing hospitality venues who are compliant and following rules isn't going to stop those who don't care from mixing in a house and nor is a fine of a few hundred quid, which they likely can't or won't pay anyway.
Incidentally, pre-Covid there was big news in my town about the literal handful of police officers we had on duty at any one time. How is this going to be enforced? I know that in Newcastle the police are spending their time phoning compliant restaurants and trying to catch them out (a client of mine who is in the trade told be this) and as such, I suspect they'll be targeting the low hanging fruit of checking venues rather than actually tackling the problem of illegal gatherings.
There is no easy answer. I recognise that increase in rates needs to be addressed. This however seems heavy handed unless financial support is provided to help out businesses (and other venues, local sports clubs etc. who are valuable to the community) are trying to trade on.