What kicked it off is right there on the previous page:
She's peddling the idea that *they* are trying to erase women on the basis that companies, orgs, politicians and governments have started using more inclusive language to acknowledging that not all who need certain products or services are/identify as women.
There was a time where she was careful not to be blatant in her transphobia, but she has, from the beginning, expressed support and endorsed the views of some absolutely vile bigots. Her opinions were never reasonable if you bothered looking into her reasoning behind them, which was all based on lies and misrepresentations.