Omar Berrada | Man Utd CEO

I'm confused (what's new)?
I could've sworn that a few months ago I was was reading on here that Berrada and Ashworth despite not having officially started work at United were steering United's summer business but now it seems that the retention of EtH and the acquisition of around 200m of questionable signings had nothing to do with them and that the decisive smart actions of the last few days are the way forward.
Who are the execs who presided over this summer's mess?
 
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Do you need a full board to inform a club that you intend to pay a release clause for their coach? Obviously no, that's why there is the President and his Executives to manage things in between the few times the full board does meet.

What you call mitigating circumstances to me they were clear signs that he was out of his depth. You have to manage a team to a certain standard, no matter what and once he failed to do that he was a dead man walking. INEOS, for me, displayed shocking naivety because they should have known that Ten Hag wouldn't survive another run of poor form and it didn't begin last season either, they should have looked at his whole tenure and realized that he was only ever good for about four months and it was downhill ever since.
Primarily the injuries last season. They clearly affected him being able to implement a playing style and contributed to results being poor.
 
It was more than injuries, he didn’t have a clear plan B during games, he would only tweak his plan A
 
Has to follow Amorim out of the door if we don't win the Europa. This was his gamble and he shares responsibility.
 
Has to follow Amorim out of the door if we don't win the Europa. This was his gamble and he shares responsibility.
Rather sacking him if Ineos had any sense, which I’m not sure they do to be honest, they’d strip him of all involvement in any footballing decisions and use him for what he’s great at which is sponsorship and commercial deals and hopefully the lesson has been learnt of NEVER allowing non footballing people to make footballing decisions as we saw for years before with Woodward and Arnold.
 
Was he actually involved in the football operation side of things at city or Barca? I’m genuinely concerned we’ve put so much stock in him to the point we sacked Ashworth to keep him.
 
Rather sacking him if Ineos had any sense, which I’m not sure they do to be honest, they’d strip him of all involvement in any footballing decisions and use him for what he’s great at which is sponsorship and commercial deals and hopefully the lesson has been learnt of NEVER allowing non footballing people to make footballing decisions as we saw for years before with Woodward and Arnold.

Educate yourself.

Berrada was chief football operations officer at City Football before coming to Manutd.
 
Rather sacking him if Ineos had any sense, which I’m not sure they do to be honest, they’d strip him of all involvement in any footballing decisions and use him for what he’s great at which is sponsorship and commercial deals and hopefully the lesson has been learnt of NEVER allowing non footballing people to make footballing decisions as we saw for years before with Woodward and Arnold.

Was he good at sponsorships and commercials though? Or just good at making up some figures?
 
Good shout, lets fire the CEO with the manager every season and go to League 2
We sacked a highly qualified sporting director because this corporate suit was obsessed with hiring Amorim against his advice, and it's backfired massively. It reminds me of when Woodward gave that ridiculous contract to Sanchez, one of those awful decisions you shouldn't get to come back from.
 
We sacked a highly qualified sporting director because this corporate suit was obsessed with hiring Amorim, and it's backfired massively. It reminds me of when Woodward gave that ridiculous contract to Sanchez, one of those awful decisions you shouldn't get to come back from.

Why make things up when you don't know the truth... can you show where he was sacked because he didn;t want Amorim?
 
Was he actually involved in the football operation side of things at city or Barca? I’m genuinely concerned we’ve put so much stock in him to the point we sacked Ashworth to keep him.
He was at City. He was said to be a lot more involved than people realised.

 
Why make things up when you don't know the truth... can you show where he was sacked because he didn;t want Amorim?
And funny enough when it was clear who Ashworth wanted, everyone said good they fired him or should have never brought him in
 
Has to follow Amorim out of the door if we don't win the Europa. This was his gamble and he shares responsibility.
it's annoying we will never know the truth of what happened with Ashworth.

If the story of Berrada essentially booting Ashworth for not being on board with Amorim then I think it shows he's not any better than previous incumbents who think they know everything.
I'm not sure I believe that's what happened though, I get the impression Sir Jim and the others just didn't gel with Ashworth/like him/didn't rate him.
 
We sacked a highly qualified sporting director because this corporate suit was obsessed with hiring Amorim against his advice, and it's backfired massively. It reminds me of when Woodward gave that ridiculous contract to Sanchez, one of those awful decisions you shouldn't get to come back from.
2 absolute car crash posts - well done
 
Educate yourself.

Berrada was chief football operations officer at City Football before coming to Manutd.
Yeah I’m confused. People chatting about Berrada like he’s Woodward mk 2, when in fact, I’m sure he was way more involved in football at city? Or how you’re writing it is what I remember at the time we managed to nab him. Whether he turns out to be good for us though, remains to be seen but I’m not sure where this notion of him being a “commercial guy”’ comes from.
 
it's annoying we will never know the truth of what happened with Ashworth.

If the story of Berrada essentially booting Ashworth for not being on board with Amorim then I think it shows he's not any better than previous incumbents who think they know everything.
I'm not sure I believe that's what happened though, I get the impression Sir Jim and the others just didn't gel with Ashworth/like him/didn't rate him.

I agree it's hard to speculate without knowing details but irrespective accountability for this poor season is shared amongst Amorim and Berrada.

The following quotes are said to have come from Ratcliffe's side during the initial phase of Omar being acquired:

"“He’s obviously speaking to Andy Burnham [mayor of Greater Manchester] about the stadium. He’s hiring a director of football and that’s presumably before Berrada is in situ because he’s got gardening leave. Ashworth has apparently been told he’ll have plenty of decision-making power. So, the scene is not conducive to being the ‘top dog’ for Berrada. That’s a challenge. It’s not insurmountable, and he obviously knew about that before he took the role.”

Subjectively assessing the little information that's in the public I think Omar's influence somewhat undermined the proposed responsibility Ashworth was presumably going to inherit. On the surface of things that what it looks like.
 
Yeah I’m confused. People chatting about Berrada like he’s Woodward mk 2, when in fact, I’m sure he was way more involved in football at city? Or how you’re writing it is what I remember at the time we managed to nab him. Whether he turns out to be good for us though, remains to be seen but I’m not sure where this notion of him being a “commercial guy”’ comes from.
He was coo for city before taking over more football responsibilities in 2020
 
Whether he turns out to be good for us though, remains to be seen but I’m not sure where this notion of him being a “commercial guy”’ comes from.

Its because he started off as a commercial person at Barca in 2004. The poster thinks it was the only job Berrada had..
 
Yeah I’m confused. People chatting about Berrada like he’s Woodward mk 2, when in fact, I’m sure he was way more involved in football at city? Or how you’re writing it is what I remember at the time we managed to nab him. Whether he turns out to be good for us though, remains to be seen but I’m not sure where this notion of him being a “commercial guy”’ comes from.
They have that Armstrong bloke from PSG to do the commercial side of things.
 
it's annoying we will never know the truth of what happened with Ashworth.

If the story of Berrada essentially booting Ashworth for not being on board with Amorim then I think it shows he's not any better than previous incumbents who think they know everything.
I'm not sure I believe that's what happened though, I get the impression Sir Jim and the others just didn't gel with Ashworth/like him/didn't rate him.
Think so. It's more to do with Sir Jim than Berrarda. Isn't Vivell doing the same job Ashworth was supposed to be doing? So it's not like they eliminated the position altogether. its just that they were expecting something different than what Ashworth was capable of. Only time will tell whether it was a right decision but so far, it's Sir Jim who will end up with egg in his face.
 
Yeah I’m confused. People chatting about Berrada like he’s Woodward mk 2, when in fact, I’m sure he was way more involved in football at city? Or how you’re writing it is what I remember at the time we managed to nab him. Whether he turns out to be good for us though, remains to be seen but I’m not sure where this notion of him being a “commercial guy”’ comes from.
A lot of people just can't be bothered to do two minutes of research and would rather just run with something that suits their agenda and narrative.
Think so. It's more to do with Sir Jim than Berrarda. Isn't Vivell doing the same job Ashworth was supposed to be doing? So it's not like they eliminated the position altogether. its just that they were expecting something different than what Ashworth was capable of. Only time will tell whether it was a right decision but so far, it's Sir Jim who will end up with egg in his face.
Think Wilcox is doing more of Ashworth's role. Wilcox focuses more on the overall strategy and reports directly to Berrada. Vivell is director of recruitment and reports to Wilcox.
 
Has to follow Amorim out of the door if we don't win the Europa. This was his gamble and he shares responsibility.

That's the same silliness we had with ETH after the FA Cup final last season.

I'm not saying either Berrada or Amorim should go, but it should absolutely NOT be decided upon the result of one football match.
 
He was coo for city before taking over more football responsibilities in 2020
Yeah, I’d reckon his experience is ten notches above someone like Woodward when it comes to football
It’s because he started off as a commercial person at Barca in 2004. The poster thinks it was the only job Berrada had..
Aargh gotcha
They have that Armstrong bloke from PSG to do the commercial side of things.
Yeah Marc Armstrong iirc?
 
The comparison to Woodward is stupid. Woodward had never been involved in a transfer before becoming chief executive. Berrada had done deals at City his most famous deal being the Haaland one.
 
A lot of people just can't be bothered to do two minutes of research and would rather just run with something that suits their agenda and narrative.

Think Wilcox is doing more of Ashworth's role. Wilcox focuses more on the overall strategy and reports directly to Berrada. Vivell is director of recruitment and reports to Wilcox.
And it’s spreading a lot of misinformation around on here
 
Think Wilcox is doing more of Ashworth's role. Wilcox focuses more on the overall strategy and reports directly to Berrada. Vivell is director of recruitment and reports to Wilcox.
Yes, responsibilities shuffled around a bit, but Berrada/Wilcox/Vivell do share the tasks that Berrada/Ashworth/Wilcox originally were expected to handle. So no big revolution of the organisation
 
I agree it's hard to speculate without knowing details but irrespective accountability for this poor season is shared amongst Amorim and Berrada.

The following quotes are said to have come from Ratcliffe's side during the initial phase of Omar being acquired:

"“He’s obviously speaking to Andy Burnham [mayor of Greater Manchester] about the stadium. He’s hiring a director of football and that’s presumably before Berrada is in situ because he’s got gardening leave. Ashworth has apparently been told he’ll have plenty of decision-making power. So, the scene is not conducive to being the ‘top dog’ for Berrada. That’s a challenge. It’s not insurmountable, and he obviously knew about that before he took the role.”

Subjectively assessing the little information that's in the public I think Omar's influence somewhat undermined the proposed responsibility Ashworth was presumably going to inherit. On the surface of things that what it looks like.
Yes I think from what we guessed was Omar realised he wanted to do Ashworth's job essentially, or at least part of it, but I did think Sir Jim's reason of 'chemistry' being the reason he was sacked was quite a specific word to use. Usually it's something like 'different visions' or ' disagreed on key points' etc. (i.e. word salad) but to city chemistry specifically was interesting.
 
Can he try to bring in Txiki Begiristain? The guy is priceless as DOF. His track records is excellent in both Barcelona and City. One can dream.