Either way, this is the time of year where they ponder their misfortune last season, gather round to watch the famous five european cup finals with tears in their eyes, remembering what it felt like to be a genuine powerhouse of football.
The next stage is the excitement, the possibility that they might sign some already proven, world class superstars, to go with the under rated Titus Bramble, who Brendon Rogers bought for a bargain £10 million, despite the fact his contract waa expired, but that's ok, they sold 8 players for a combined £8 million and made £2million on Suarez t-shirts so he was basically free. IT IS ON!!!!
Then the season starts and a 3-0 defeat at home to newly promoted Cardiff wadn't a bad result, "coz everyone raises their game against us, la." But three more home defeats bring home the realisation that this, may not be their year.
But, next year.......
YAWN, la.